Why Rebrand?

What's In The News

Did you hear the news?  The Arc of Monroe is going through a rebrand.  Some might say, “So what” and “big deal.”  For us a rebrand means a recommitment to the people we support and our community.  It IS a pretty big deal!

Why rebrand?

The Arc of Monroe is going to focus even more on the people we support and provide more services that meet their wants and needs.  To do this we are placing even more emphasis on Personal Outcome Measures (POMS).   Our staff interviews 15-20 people we support per month to find out what really matters in each of their lives.  Together we identify priorities of outcomes and goals the person wants to achieve.  Staff works together to provide a quality Person-Centered Plan that is focused on each person and their wants and needs.

In the POMs interviews, for example, one of the people we support wanted to go to professional baseball game out of state, while someone else wanted to celebrate their retirement with a margarita.  Whatever the goal, we helped make these dreams happen for both people!  Taking the time to really listen and learn about people’s life goals is so imperative.  The Arc of Monroe is moving beyond just supporting people, and actively learning more ABOUT them.

Meeting the needs of our community

We listened in the POMs interviews and, as a result of feedback, created three new services this past year that.  We developed Encore, a wraparound program at Community Arts Connection day service; Arc Silver Lining, a day habilitation without walls; and Community Connections, another day service at our Lambert campus.  The two latter get their members out volunteering and involved in their communities, so every day is truly inclusive.  Community Connections also works on employment readiness skills.

Yeah, the rebrand also brings a new mission, logo, vision, purpose and slight name change too (see our website). We’re dropping “County” so it’s simply The Arc of Monroe, and adopting the national Arc logo.  This is exciting too, but the foundation of everything we stand for is in the above.  We’re here to make the lives of people with intellectual and developmental disabilities that much better.

New Logo

New Logo


Alison CundyAlison Cundy is the Marketing Associate at The Arc of Monroe.  You’ll often find her reading, exercising, enjoying time outside, or spending time with her husband and son.